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Exploring the Frontiers of Visual Identity Design as Envisioned by Science Fiction

Updated Entry: Botco

Research

06.27.2019

Research Entry 006 / Botco

In one of my earlier research entries, from Total Recall (1990), the origins of the Botco logo had eluded me at the time of writing. With so little screen time, it wasn't one I spent much time on.

I learned that there was more to the story though, after reading the Typeset in the Future book recently. As it turns out, the logo and slogan had a previous life somewhere else.

Read the updated entry to learn more.