Speculative Identities
Speculative Identities

Speculative Identities
Log

Exploring the Frontiers of Visual Identity Design as Envisioned by Science Fiction

New Entry: The Euhumanists

Research

05.08.2018

Research Entry 030

The Euhumanists are a highly advanced utopian society of humans that have grown beyond the confines of Earth, living amongst the stars in a massive spacefaring habitat.

The vessel contains an artificial biosphere, with its population separated into civilians and crew sections such as engineering, medical and security. Aboard the E.V. Soleri, an emergency disabled many of the ship’s systems, triggering a collapse of their habitat, after which the crew descended into a primitive tribal state divided by civil war and cannibalism.

Source: Habitat by Simon Roy


Alien: Offworld Colony Simulator

Noted

04.23.2018

Spotted in official Alien social media, email and web promos for Alien Day 2018, I've noted the use of crew insignia and the Weyland-Yutani Corp logo for their Offworld Colony Simulator.

The insignia for captain, navigator, and engineer are used for a "Career Placement Test" where your role in the RPG is determined. The Weyland-Yutani Corp logo appears in relation to the RPG, locked up with the game's title.

The Weyland-Yutani Career Placement Test on the Alien Day Website
The Weyland-Yutani Career Placement Test on the Alien Day Website
Captain's badge as it appeared in the test results.
Captain's badge as it appeared in the test results.
Crew badges as they appeared in the promo email.
Crew badges as they appeared in the promo email.
Captain's badge as it appeared in an animated Instagram promo.
Captain's badge as it appeared in an animated Instagram promo.
Navigator's badge as it appeared in an animated Instagram promo.
Navigator's badge as it appeared in an animated Instagram promo.
Engineer's badge as it appeared in an animated Instagram promo.
Engineer's badge as it appeared in an animated Instagram promo.
Weyland-Yutani logo as it appeared in an animated Instagram promo.
Weyland-Yutani logo as it appeared in an animated Instagram promo.

Animated Instagram Post: Career Placement Test

Source: Alien Day, Twentieth Century Fox


Tyrell Corp Cap

Noted

04.17.2018

Spotted on eBay: A listing for an original Tyrell Corp cap, made by The Thinking Cap Company in 1982. In the film Blade Runner, this logo appeared in only one scene, where it could be briefly viewed on Dr. Eldon Tyrell’s robe.

The advertisement and order form for this cap appeared in Starlog Magazine, where it could be purchased for in one of a variety of colors, for $8.95 plus shipping and handling.

Source: Starlog No.65, December 1982
Source: Starlog No.65, December 1982

Updated Entry: Pizza Hut

Research

04.11.2018

Additional Resources for the Pizza Hut entry have been updated with a link to this interview with Ed Eyth by The Design Sketchbook blog, that shares concept art for the 2015 Pizza Hut dehydrated pizza packaging.


New Entry: Adam 1

Research

04.09.2018

Research Entry 029

The Adam 1 Terran Resettlement Program was a failed attempt by Martian colonists to re-establish a human settlement on the planet Earth, after the homeworld's human inhabitants were wiped out.

Source: "Homeward Bound" by Simon Roy


Astral Dreams

Noted

03.06.2018

Category: Space Travel, Tourism, Entertainment

Source: "Impossible Planet." Philip K. Dick's Electric Dreams (S01 · E08).


Lunar Industries

Noted

03.01.2018

Category: Energy, Service Station

Source: Mute · Netflix


FlyMeal

Noted

02.28.2018

Category: Drone Delivery, Restaurant

Source: Mute · Netflix


Unused Concept for 2015 Jacket

Noted

02.19.2018

In this Back to the Future Part II concept art for Marty McFly's 2015 jacket, by John Bell, we see a redesigned Nike logo that was not used in the film. There is also a Sony logo, presumably relating to the speakers that were built into this version of the jacket.

Source: Back to the Future: The Ultimate Visual History


Texaco

Noted

02.15.2018

From concept art for Back to the Future Part II, a futuristic service station robot featuring a redesigned Texaco logotype, by Ed Eyth.

Source: Back to the Future: The Ultimate Visual History.


Brown Research

Noted

02.14.2018

Unused Back to the Future Part II concept art depicting Doc Brown's futuristic mobile lab, which was in early drafts of the script. Logotype and vehicle design by Michael Scheffe.

Source: Back to the Future: The Ultimate Visual History


The Work of Wren McDonald

Noted

02.12.2018

Following illustrator and comics creator Wren McDonald, I've taken note of the variety of ways he has used marks in his science fiction-themed work. Some examples I'll share include the personal logo for SP4RX the hacker (worn on the arm of his jacket), the ubiquitous logos that appear in depictions of cyberpunk environments, and the eye symbol worn by soldiers in his comic Dirt Dart. These are just a few, and I'm hoping to add the more significant instances to the Speculative Identities Research at some point in the future.

In the meantime, to see more of Wren's work visit the following links.

Wren McDonald's Website · Tumblr · Instagram