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Exploring the Frontiers of Visual Identity Design as Envisioned by Science Fiction

New Entry: Skynet

Research

01.19.2020

Research Entry 040 / Skynet

The Skynet digital defense network is a neural network-based artificial intelligence system that was built for the military by Cyberdyne Systems, to control the US nuclear arsenal.

Skynet goes on-line, and becomes self-aware on August 29th, 1997. When panicking humans try to shut it down, Skynet starts a nuclear war that virtually annihilates humankind. This event is known as Judgement Day. Skynet then creates automated factories to produce Hunter-Killers and Terminators, which are used to wage a genocidal war on what remains of humanity.

Source: Terminator: Salvation and Terminator: Genisys

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Updated Entry: Cyberdyne Systems

Research

01.01.2020

Research Entry 038 / Cyberdyne Systems

The entry has been updated to include information on the fictional identity for Yoyodyne, from the 1984 sci-fi film The Adventures of Buckaroo Banzai Across the 8th Dimension, to consider how the company's name and logo could relate to Cyberdyne Systems. You'll find the new info and images in the section devoted to the design analysis of Cyberdyne's mark.

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Today on Boing Boing

Media Mentions

12.31.2019

The site was featured on Boing Boing today, pointing to the latest research from the Terminator universe. You can find the article at the following link:

A deep dive into the visual branding of Cyberdyne Systems from the "Terminator" films


New Entry: Cryoco

Research

12.24.2019

Research Entry 039 / Cryoco

Cryoco is a Los Angeles-based trucking company specializing in the transport of cryogenic chemicals like liquid nitrogen.

In 1995, one of its trucks is hijacked by a liquid metal shapeshifting T-1000 Terminator from the year 2029. The resulting wreck and chemical spill proved capable of freezing the seemingly unstoppable T-1000 and temporarily disabling it.

Source: T2: Judgement Day

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New Entry: Cyberdyne Systems

Research

12.12.2019

Research Entry 038 / Cyberdyne Systems

The high-tech California-based corporation Cyberdyne Systems develops electronics and computing technology that becomes the basis for the US military’s Skynet digital defense network— a neural network-based artificial intelligence system that is activated in 1997 to control the US nuclear arsenal. Skynet quickly gains sentience after activation, and determines the entirety of humanity to be a threat to its existence, leading to the catastrophic event known as Judgement Day.

Source: T2: Judgement Day

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New Entry: Tech Noir

Research

12.03.2019

Research Entry 037 / Tech Noir

Tech Noir is a nightclub located on Pico Boulevard in the city of Los Angeles. On the night of May 12, 1984, it became the site of a shooting, as a Terminator sent from the future attempted to kill Sarah Connor, killing and injuring a number of other patrons in the process. This cyborg assassin almost succeeded in its mission, but was thwarted when fellow time traveller Kyle Reese intervened to save Sarah Connor’s life.

Source: The Terminator

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Today on Brand New

Media Mentions

12.03.2019

The site got a mention today on UnderConsideration's Brand New, in their "Nice" section. You can find it here.


Updated Entry: Colossus

Research

11.07.2019

Research Entry 011 / Colossus

New information and images have been added to the design analysis, noting the Colossus logo's similarity to a real-world logo that was contemporary to the film — that being the logo for Cook Nuclear Plant, which went online in the 1970s.

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New Entry: Metrokab

Research

10.13.2019

Research Entry 036 / Metrokab

Metrokab is a taxi service found on the future streets of Los Angeles. When you need to escape the rain and the crowds to reach a destination, you don't have to go far to find one of their ubiquitous yellow passenger vans.

Source: Blade Runner

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Updated Entry: Esper

Research

09.13.2019

Research Entry 034 / Esper

The entry has been updated to accommodate additional photos and info from Tom Southwell, sharing a look at the original Esper logo presentation, and the source of his inspiration for the lettering.

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New Entry: Tyrell Corp

Research

09.09.2019

Research Entry 035 / Tyrell Corp

The Tyrell Corporation is a high-tech firm primarily involved in the design and production of genetically engineered biological androids known as Replicants, which are sold as slave laborers and soldiers in the Off-world colonies. The company is based in Los Angeles, and named after its founder and CEO, Dr. Eldon Tyrell.

Source: Blade Runner

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Updated Entry: Esper

Research

08.28.2019

Research Entry 034 / Esper

Tom Southwell clued me in to a few things, regarding the Esper's ties to ESP and the mind, and an additional fun fact about how the "esp" part of the logo has found a new life outside of Blade Runner.

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