Speculative Identities
Speculative Identities

Speculative Identities
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Exploring the Intersection of Visual Identity Design and Science Fiction

Updated Entry: Pizza Hut

Research

04.11.2018

Additional Resources for the Pizza Hut entry have been updated with a link to this interview with Ed Eyth by The Design Sketchbook blog, that shares concept art for the 2015 Pizza Hut dehydrated pizza packaging.


New Entry: Adam 1

Research

04.09.2018

Research Entry 029

The Adam 1 Terran Resettlement Program was a failed attempt by Martian colonists to re-establish a human settlement on the planet Earth, after the homeworld's human inhabitants were wiped out.

Source: "Homeward Bound" by Simon Roy


Astral Dreams

Noted

03.06.2018

Category: Space Travel, Tourism, Entertainment

Source: "Impossible Planet." Philip K. Dick's Electric Dreams (S01 · E08).


Lunar Industries

Noted

03.01.2018

Category: Energy, Service Station

Source: Mute · Netflix


FlyMeal

Noted

02.28.2018

Category: Drone Delivery, Restaurant

Source: Mute · Netflix


Unused Concept for 2015 Jacket

Noted

02.19.2018

In this Back to the Future Part II concept art for Marty McFly's 2015 jacket, by John Bell, we see a redesigned Nike logo that was not used in the film. There is also a Sony logo, presumably relating to the speakers that were built into this version of the jacket.

Source: Back to the Future: The Ultimate Visual History


Texaco

Noted

02.15.2018

From concept art for Back to the Future Part II, a futuristic service station robot featuring a redesigned Texaco logotype, by Ed Eyth.

Source: Back to the Future: The Ultimate Visual History.


Brown Research

Noted

02.14.2018

Unused Back to the Future Part II concept art depicting Doc Brown's futuristic mobile lab, which was in early drafts of the script. Logotype and vehicle design by Michael Scheffe.

Source: Back to the Future: The Ultimate Visual History


The Work of Wren McDonald

Noted

02.12.2018

Following illustrator and comics creator Wren McDonald, I've taken note of the variety of ways he has used marks in his science fiction-themed work. Some examples I'll share include the personal logo for SP4RX the hacker (worn on the arm of his jacket), the ubiquitous logos that appear in depictions of cyberpunk environments, and the eye symbol worn by soldiers in his comic Dirt Dart. These are just a few, and I'm hoping to add the more significant instances to the Speculative Identities Research at some point in the future.

In the meantime, to see more of Wren's work visit the following links.

Wren McDonald's Website · Tumblr · Instagram


Art of Atari

Noted

02.08.2018

Perusing the pages of Art of Atari, a fantastic retrospective book collecting Atari artwork from cartridges, packaging and other marketing material, I noted several marks that appeared in art produced for their science fiction games. Video game art, even in its early days, definitely seems like a source I should investigate further.

Source: Art of Atari

Detail of cover art for Missile Command (Arcade, 2600) by George Opperman.
Detail of cover art for Missile Command (Arcade, 2600) by George Opperman.
Unused cover art for Defender (2600) by Chris Kenyon.
Unused cover art for Defender (2600) by Chris Kenyon.
Unused interior manual illustration for Vanguard (5200) by Terry Hoff.
Unused interior manual illustration for Vanguard (5200) by Terry Hoff.
Interior manual art for Yar's Revenge (2600) by Hiro Kimura.
Interior manual art for Yar's Revenge (2600) by Hiro Kimura.

Pan Pacific Defense Corps (PPDC)

Noted

02.07.2018

Category: Military

Source: Pacific Rim Uprising · Legendary


Sketches by Simon Roy

Noted

02.06.2018

Comics creator Simon Roy has been sharing some interesting sketches on Instagram recently, featuring science fiction characters wearing various symbols and insignia.

Source: Simon Roy's Instagram