Log

Exploring the Frontiers of Visual Identity Design as Envisioned by Science Fiction

Available Now - Speculative Identities Shirts

Announcements

07.15.2019

You can now purchase Speculative Identities shirts through the shop at rogerstrunk.com, and let everyone know you've seen the future of visual identity design!

The design features our updated logo and tagline, “The Logos of the Future Are Here.” And we’ve got two colors, each available in men’s and women’s fits. Orders are fulfilled by Printful.

If you’re a supporter on Patreon, be sure to use the discount code that was shared there.


Updated Entry: Space

Research

07.10.2019

Research Entry 018 / Space

Thanks to a reader's email this week, I have new info and source material, with which I've revised the LEGO Space entry.

In my original entry, I had inaccurately attributed the design credit for the Space logo to LEGO designer Jens Nygaard Knudsen. In fact, it was another designer on his team that created the logo.

In an article that appeared in Brick Journal No.6, “The Truth About Space!,” Jens Nygaard Knudsen is quoted as saying, “The Space logo was made by Hjalmar Nielsen, his first version had a lot of stars around it too, and was beautiful, but this was considered too flashy so the stars were removed!”

That bit of info required an update to the credits, and the fact that there were originally stars around the logo merited a note in the Analysis: Design and Inspiration section as well. And since the Brick Journal article may not be easily discoverable online, I've added it as a PDF in the Downloads section of the entry's footer. It's really worth a full read to learn even more details about the Space theme's origins, and to see photos of some of the designs we almost got, that went back in the drawers at LEGO.

A big thanks to Francesco Spreafico for the help here!

View Research Entry


New Entry: Spinner

Research

07.10.2019

Research Entry 031 / Spinner

The Spinner is a two-seat wheeled vehicle that is not only capable of driving on streets, but also flying and hovering via vertical take-off and landing. Spinners are used extensively by the LAPD, taking over the separate present-day roles of police cars and helicopters.

Source: Blade Runner

View Research Entry


Updated Entry: Botco

Research

06.27.2019

Research Entry 006 / Botco

In one of my earlier research entries, from Total Recall (1990), the origins of the Botco logo had eluded me at the time of writing. With so little screen time, it wasn't one I spent much time on.

I learned that there was more to the story though, after reading the Typeset in the Future book recently. As it turns out, the logo and slogan had a previous life somewhere else.

Read the updated entry to learn more.


We’re Back

Announcements

06.26.2019

Hey, everyone.

Roger here.

I’ve got some good news! After a little over a year without updates, I’m going to be resuming my research and log entries on a regular basis here at Speculative Identities.

And that’s not all.

We’ve got a new logotype to pair with the Speculative Identities mark! You may have already noticed that here on the site. It will also live on merch and promotional items I’m working on. So if you want to spread the word and show your support for the work we’re doing, you’ll be finding Speculative Identities items in the shop on my personal website soon.

I’ve also created a Patreon creator account, with a tier devoted to Speculative Identities, where as a supporter you’ll get behind the scenes updates, mailings, discounts on whatever merch I make available, and an opportunity to join in conversations with me and other patrons around the research. You can learn more about that at the following link.

Visit Roger Strunk’s Patreon Creator Page

Beyond all the scifi logos I’d like to document, there’s more that I had planned for Speculative Identities, so it’s my hope that going forward I’ll be able to make this something that is sustainable over the long haul. If you’re able to help in any way, know that it is greatly appreciated by Rich and I. Having people spread the word about the site and knowing there’s an audience for what we do here is a big motivator, and with enough Patreon support I can afford to reserve more time for content creation, that I would normally have to devote to client work.

I’d also like to say thanks again to everyone that has contacted me with tips and support over the last year. Based on some of those messages, I definitely have a few updates to make to existing research, that I’ll be sure to note here in the Log.

Watch this space for more soon.


New Entry: The Euhumanists

Research

05.08.2018

Research Entry 030

The Euhumanists are a highly advanced utopian society of humans that have grown beyond the confines of Earth, living amongst the stars in a massive spacefaring habitat.

The vessel contains an artificial biosphere, with its population separated into civilians and crew sections such as engineering, medical and security. Aboard the E.V. Soleri, an emergency disabled many of the ship’s systems, triggering a collapse of their habitat, after which the crew descended into a primitive tribal state divided by civil war and cannibalism.

Source: Habitat by Simon Roy


Alien: Offworld Colony Simulator

Noted

04.23.2018

Spotted in official Alien social media, email and web promos for Alien Day 2018, I've noted the use of crew insignia and the Weyland-Yutani Corp logo for their Offworld Colony Simulator.

The insignia for captain, navigator, and engineer are used for a "Career Placement Test" where your role in the RPG is determined. The Weyland-Yutani Corp logo appears in relation to the RPG, locked up with the game's title.

The Weyland-Yutani Career Placement Test on the Alien Day Website
The Weyland-Yutani Career Placement Test on the Alien Day Website
Captain's badge as it appeared in the test results.
Captain's badge as it appeared in the test results.
Crew badges as they appeared in the promo email.
Crew badges as they appeared in the promo email.
Captain's badge as it appeared in an animated Instagram promo.
Captain's badge as it appeared in an animated Instagram promo.
Navigator's badge as it appeared in an animated Instagram promo.
Navigator's badge as it appeared in an animated Instagram promo.
Engineer's badge as it appeared in an animated Instagram promo.
Engineer's badge as it appeared in an animated Instagram promo.
Weyland-Yutani logo as it appeared in an animated Instagram promo.
Weyland-Yutani logo as it appeared in an animated Instagram promo.

Animated Instagram Post: Career Placement Test

Source: Alien Day, Twentieth Century Fox


Tyrell Corp Cap

Noted

04.17.2018

Spotted on eBay: A listing for an original Tyrell Corp cap, made by The Thinking Cap Company in 1982. In the film Blade Runner, this logo appeared in only one scene, where it could be briefly viewed on Dr. Eldon Tyrell’s robe.

The advertisement and order form for this cap appeared in Starlog Magazine, where it could be purchased for in one of a variety of colors, for $8.95 plus shipping and handling.

Source: Starlog No.65, December 1982
Source: Starlog No.65, December 1982

Updated Entry: Pizza Hut

Research

04.11.2018

Additional Resources for the Pizza Hut entry have been updated with a link to this interview with Ed Eyth by The Design Sketchbook blog, that shares concept art for the 2015 Pizza Hut dehydrated pizza packaging.


New Entry: Adam 1

Research

04.09.2018

Research Entry 029

The Adam 1 Terran Resettlement Program was a failed attempt by Martian colonists to re-establish a human settlement on the planet Earth, after the homeworld's human inhabitants were wiped out.

Source: "Homeward Bound" by Simon Roy


Astral Dreams

Noted

03.06.2018

Category: Space Travel, Tourism, Entertainment

Source: "Impossible Planet." Philip K. Dick's Electric Dreams (S01 · E08).


Lunar Industries

Noted

03.01.2018

Category: Energy, Service Station

Source: Mute · Netflix