Log

Exploring the Frontiers of Visual Identity Design as Envisioned by Science Fiction

The Work of Wren McDonald

Noted

02.12.2018

Following illustrator and comics creator Wren McDonald, I've taken note of the variety of ways he has used marks in his science fiction-themed work. Some examples I'll share include the personal logo for SP4RX the hacker (worn on the arm of his jacket), the ubiquitous logos that appear in depictions of cyberpunk environments, and the eye symbol worn by soldiers in his comic Dirt Dart. These are just a few, and I'm hoping to add the more significant instances to the Speculative Identities Research at some point in the future.

In the meantime, to see more of Wren's work visit the following links.

Wren McDonald's Website · Tumblr · Instagram


Art of Atari

Noted

02.08.2018

Perusing the pages of Art of Atari, a fantastic retrospective book collecting Atari artwork from cartridges, packaging and other marketing material, I noted several marks that appeared in art produced for their science fiction games. Video game art, even in its early days, definitely seems like a source I should investigate further.

Source: Art of Atari

Detail of cover art for Missile Command (Arcade, 2600) by George Opperman.
Detail of cover art for Missile Command (Arcade, 2600) by George Opperman.
Unused cover art for Defender (2600) by Chris Kenyon.
Unused cover art for Defender (2600) by Chris Kenyon.
Unused interior manual illustration for Vanguard (5200) by Terry Hoff.
Unused interior manual illustration for Vanguard (5200) by Terry Hoff.
Interior manual art for Yar's Revenge (2600) by Hiro Kimura.
Interior manual art for Yar's Revenge (2600) by Hiro Kimura.

Pan Pacific Defense Corps (PPDC)

Noted

02.07.2018

Category: Military

Source: Pacific Rim Uprising · Legendary


Sketches by Simon Roy

Noted

02.06.2018

Comics creator Simon Roy has been sharing some interesting sketches on Instagram recently, featuring science fiction characters wearing various symbols and insignia.

Source: Simon Roy's Instagram


Psychasec

Noted

02.05.2018

Category: Biotech, Life Extension

Source: Altered Carbon · Netflix


Icarus Space Travel

Noted

02.01.2018

Following Mama's Sauce Printing, I came across this fantastic project by Family Tree Design, where they've designed a purchasable customer gift package from the fictional "Icarus Space Travel" company. They even went so far as to write up a little history for their science fiction creation!

From their description on Mama's Sauce:

"Fly to Mars in 1965! Only on Icarus! .... This piece is just one part of a larger project. The ticket is the centerpiece of an entire gift box set for a 1960s trip to Mars. Which we are customizing for each customer by putting their name on it with an old typewriter. In addition to the ticket/pin combo, the kit comes in a custom box and also includes a screen printed poster, embroidered hat, wood model rocket, and wood stand for the ticket. I wanted to create an entire product experience of what it would look and feel like if someone was selling private space travel tickets in the 60s. I even created a whole history for Icarus Space Travel which is on the Familytree website!" -Familytree

Find the full history piece here, which includes a link to purchase the ticket or gift box.

Source: Family Tree Design


Sheeple Vision

Noted

01.31.2018

Category: Entertainment, Virtual Reality

Source: Mute · Netflix


Early Look: Altered Carbon

Noted

01.26.2018

One of several marks that can be glimpsed in early looks at Netflix's Altered Carbon, an upcoming sci-fi series set for release in February 2018. More on this when it becomes available.

Images: Netflix


United National Unions (UNU)

Noted

01.24.2018

Category: Government, Military

Source: Alien Invasion: S.U.M.1 · Gravitas Ventures


Aboard the Rebel Blockade Runner

Noted

01.22.2018

Noted in a film still I stumbled upon, on the internet: In this scene from Star Wars: A New Hope, where Captain Antilles is being interrogated by Darth Vader aboard the Rebel blockade runner, there appears to be some kind of logo or symbol in the background. It's something I've failed to notice before, that I'll have to investigate.


Cerberus Minerals

Noted

01.21.2018

Category: Megacorporation, Mining

Source: Zygote · Oats Studios


Simi Corporation

Noted

01.21.2018

Category: Augmented Reality

Source: "Safe and Sound." Philip K. Dick's Electric Dreams (S01·E06).