Log

Exploring the Frontiers of Visual Identity Design as Envisioned by Science Fiction

Updated Entry: Botco

Research

06.27.2019

Research Entry 006 / Botco

In one of my earlier research entries, from Total Recall (1990), the origins of the Botco logo had eluded me at the time of writing. With so little screen time, it wasn't one I spent much time on.

I learned that there was more to the story though, after reading the Typeset in the Future book recently. As it turns out, the logo and slogan had a previous life somewhere else.

Read the updated entry to learn more.


We’re Back

Announcements

06.26.2019

Hey, everyone.

Roger here.

I’ve got some good news! After a little over a year without updates, I’m going to be resuming my research and log entries on a regular basis here at Speculative Identities.

And that’s not all.

We’ve got a new logotype to pair with the Speculative Identities mark! You may have already noticed that here on the site. It will also live on merch and promotional items I’m working on. So if you want to spread the word and show your support for the work we’re doing, you’ll be finding Speculative Identities items in the shop on my personal website soon.

I’ve also created a Patreon creator account, with a tier devoted to Speculative Identities, where as a supporter you’ll get behind the scenes updates, mailings, discounts on whatever merch I make available, and an opportunity to join in conversations with me and other patrons around the research. You can learn more about that at the following link.

Visit Roger Strunk’s Patreon Creator Page

Beyond all the scifi logos I’d like to document, there’s more that I had planned for Speculative Identities, so it’s my hope that going forward I’ll be able to make this something that is sustainable over the long haul. If you’re able to help in any way, know that it is greatly appreciated by Rich and I. Having people spread the word about the site and knowing there’s an audience for what we do here is a big motivator, and with enough Patreon support I can afford to reserve more time for content creation, that I would normally have to devote to client work.

I’d also like to say thanks again to everyone that has contacted me with tips and support over the last year. Based on some of those messages, I definitely have a few updates to make to existing research, that I’ll be sure to note here in the Log.

Watch this space for more soon.


New Entry: The Euhumanists

Research

05.08.2018

Research Entry 030

The Euhumanists are a highly advanced utopian society of humans that have grown beyond the confines of Earth, living amongst the stars in a massive spacefaring habitat.

The vessel contains an artificial biosphere, with its population separated into civilians and crew sections such as engineering, medical and security. Aboard the E.V. Soleri, an emergency disabled many of the ship’s systems, triggering a collapse of their habitat, after which the crew descended into a primitive tribal state divided by civil war and cannibalism.

Source: Habitat by Simon Roy


Alien: Offworld Colony Simulator

Noted

04.23.2018

Spotted in official Alien social media, email and web promos for Alien Day 2018, I've noted the use of crew insignia and the Weyland-Yutani Corp logo for their Offworld Colony Simulator.

The insignia for captain, navigator, and engineer are used for a "Career Placement Test" where your role in the RPG is determined. The Weyland-Yutani Corp logo appears in relation to the RPG, locked up with the game's title.

The Weyland-Yutani Career Placement Test on the Alien Day Website
The Weyland-Yutani Career Placement Test on the Alien Day Website
Captain's badge as it appeared in the test results.
Captain's badge as it appeared in the test results.
Crew badges as they appeared in the promo email.
Crew badges as they appeared in the promo email.
Captain's badge as it appeared in an animated Instagram promo.
Captain's badge as it appeared in an animated Instagram promo.
Navigator's badge as it appeared in an animated Instagram promo.
Navigator's badge as it appeared in an animated Instagram promo.
Engineer's badge as it appeared in an animated Instagram promo.
Engineer's badge as it appeared in an animated Instagram promo.
Weyland-Yutani logo as it appeared in an animated Instagram promo.
Weyland-Yutani logo as it appeared in an animated Instagram promo.

Animated Instagram Post: Career Placement Test

Source: Alien Day, Twentieth Century Fox


Tyrell Corp Cap

Noted

04.17.2018

Spotted on eBay: A listing for an original Tyrell Corp cap, made by The Thinking Cap Company in 1982. In the film Blade Runner, this logo appeared in only one scene, where it could be briefly viewed on Dr. Eldon Tyrell’s robe.

The advertisement and order form for this cap appeared in Starlog Magazine, where it could be purchased for in one of a variety of colors, for $8.95 plus shipping and handling.

Source: Starlog No.65, December 1982
Source: Starlog No.65, December 1982

Updated Entry: Pizza Hut

Research

04.11.2018

Additional Resources for the Pizza Hut entry have been updated with a link to this interview with Ed Eyth by The Design Sketchbook blog, that shares concept art for the 2015 Pizza Hut dehydrated pizza packaging.


New Entry: Adam 1

Research

04.09.2018

Research Entry 029

The Adam 1 Terran Resettlement Program was a failed attempt by Martian colonists to re-establish a human settlement on the planet Earth, after the homeworld's human inhabitants were wiped out.

Source: "Homeward Bound" by Simon Roy


Astral Dreams

Noted

03.06.2018

Category: Space Travel, Tourism, Entertainment

Source: "Impossible Planet." Philip K. Dick's Electric Dreams (S01 · E08).


Lunar Industries

Noted

03.01.2018

Category: Energy, Service Station

Source: Mute · Netflix


FlyMeal

Noted

02.28.2018

Category: Drone Delivery, Restaurant

Source: Mute · Netflix


Unused Concept for 2015 Jacket

Noted

02.19.2018

In this Back to the Future Part II concept art for Marty McFly's 2015 jacket, by John Bell, we see a redesigned Nike logo that was not used in the film. There is also a Sony logo, presumably relating to the speakers that were built into this version of the jacket.

Source: Back to the Future: The Ultimate Visual History


Texaco

Noted

02.15.2018

From concept art for Back to the Future Part II, a futuristic service station robot featuring a redesigned Texaco logotype, by Ed Eyth.

Source: Back to the Future: The Ultimate Visual History.